It’s the first day of your startup’s incorporation, which is the perfect time to start creating the content and persona(s) that will distinguish your company’s personal brand. Promeets’ experts are here to guide you through this process, and their input can help you make your company’s brand engaging, shareable, and unique. As you prepare to talk with one of our experts, here are 10 tips to start developing your company’s personal brand.
1. Hold an All-Hands Meeting to Get Your Team’s Input
It’s important to hear your team members’ ideas on how to grow a startup as you hone your company’s brand. To gather their input about the face of your company and development of it’s personal brand, schedule an all-hands meeting to gather their ideas. Such ideation and interaction allows your team to determine what facets of your startup’s brand could be successful, and this all-hands open forum can further serve as a great team building exercise.
2. Create A Shareable Document and Update It
After the first group meeting, create a document with summaries of everyone’s ideas, and select those ideas and branding approaches where consensus has been reached. For example, you could take advantage of Google Docs or Trello to keep your team members aligned about the development of your startup’s personal brand. Every few weeks, add on to original ideas, add new ones, and clearly define the attributes of your company’s personal brand that have been selected. If you contact a startup consultant for additional guidance on the development of your startup’s personal brand, look at how their ideas and growth hacking tips jive with your own internal ones.
3. Track Successful Content that Best Represents Your Startup’s Personal Brand
As you set-up and post on your company’s social media accounts, develop new landing pages, distribute newsletters, and more, be sure to track and measure what content related to your company’s personal brand is most heavily consumed and shared. Startup development involves learning what best engages and entertains your audience. At a minimum, use free tools, such as Google Analytics and Google Webmaster Tools to measure the results of your content marketing efforts related to your company’s personal brand. Smart content marketing in this realm is both data-based and data-driven. A lot of data can be accessed using these free tools to help you hone your company’s personal brand and make your overall content marketing efforts more effective.
4. Listen to and Ask For Your Customers’ Feedback
Actively listen to not only what your customers have to say (particularly, via social media) about your product(s)/service(s), but also what they say about your company’s brand. For example, if one of your brand’s personal selling points is that your startup is at the bleeding edge of certain technologies and atop of current market trends, discern whether your audience feels the same by monitoring their commentary and further listening to what is most important to them. You can also ask top customers to refer you to their colleagues and other clients to get a pulse on how your startup is perceived. Eventually ask customers to complete surveys about your company’s brand.
5. Tout Your Company’s Ethics and Civic-Based Activities
Use activities, such as company sponsorships and public service projects to present the values of your company and its personal brand. For example, if you are a fitness-related startup, you may want to participate in or sponsor a triathlon that is co-sponsored by with a well-known hospital. Or, if your team participates in a day-of-service at a local food bank, share images and a success story surrounding your engagement on your startup’s website and via social media.
6. Show Your Executives’ Faces
Your CEO, Founder, CTO, and other c-suite members of your company are not only among the most important people in your company, they’re also often the face and key evangelists of your company’s personal brand. What they communicate indicates where your company is headed. Create content that lets customers see what they do every day, their thought leadership in your respective industry, and how they’re changing the landscape in your market. The more your audience can identify (personally) with your c-suite, the more they’ll be predisposed to engage with your company’s brand and adore it.
7. Post ‘Authentic’ Content
Create and share content that is verifiable and relatable. Such content should seem real to the average person. Avoid content that seems obscure, contrived or hyper sales-y. Examples of growing startups that are perceived as publishing authentic content include TOMS, Zipline, and Slack. Company personal brand stories are not ads, and they are not sales pitches. Companies with successful personal brands tell their stories with the brand persona and writers’ authentic personalities at center stage. As you often hear these days, “authenticity is the new black.”
Promeets Can Help
Promeets offers startup experts that are ready to help you build and hone your company’s personal brand, and they also offer additional ideas for startup business resources. Contact us today to book a meeting with an expert, and take advantage of a $50 rebate offer for your first meeting.
Promeets also invites you to all of our San Francisco Bay Area events to learn more.